What Is It: MAC False Lashes Maximizer White Pump up your lashes with MAC False Lashes Maximizer a treatment that helps to condition prime and enhance, wrapping each lash in nourishing ingredients that help promote and intensify luscious eyelashes even before mascara application The ultra-thickening formula goes on white and dries to a semi-clear base and is made with a unique double-lush brush for a look that's fashionable false but honestly real.