What Is It: Take lashes to new heights with the MAC Extended Play Perm Me Up Lash Mascara a volumising mascara that instantly lifts and curls every lash with clump-free results The lash-plumping black mascara has a lightweight formula that instantly lifts the appearance of lashes, lengthening and curling with up to 16 hour hold for a striking effect Smudge and flake-proof Easily washes off with warm water Sweat and humidity-resistant. Ophthalmologist tested. Safe for contact lens wearers.